100% of Profits to Palestine: How FALASTIN's Donation Model Actually Works

When someone searches for brands that donate 100% of profits to Palestine, the results surface names like Watermelon Print and For Palestine Collective. Both are worth knowing. Neither operates the way the search phrase implies. One runs campaign-based giving tied to specific product drops. The other donates a portion of revenue, not profits, with terms that change by collection. The gap between what shoppers are searching for and what most brands actually deliver is significant. FALASTIN was built precisely to close it.

This post explains what a 100% profit donation model is, how FALASTIN's version works at the operational level, what the United Palestinian Appeal does with those funds, and why the structural distinction matters for anyone trying to support Palestine through what they buy.

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What "100% of Profits" Actually Means

The phrase "donate 100% of profits" is used loosely online. It can mean a brand donates 100% of profits from a single product, from a limited-time drop, from one collection, or from a specific campaign window. Those are all different things from what the phrase suggests to a buyer: that the brand's core business model is designed so that all profits flow to a cause, permanently.

FALASTIN's model is the latter. The business covers its operating costs, which include production (garments are made-to-order, produced when an order is placed), fulfillment, and platform fees. Everything remaining after costs is profit. That profit, in full, is donated to the United Palestinian Appeal. There is no percentage split retained by the brand. There is no seasonal adjustment. The commitment does not expire.

Jad Sahyoun, a Palestinian born in Montreal who founded FALASTIN, structured the business this way from the outset. The intention was not to create a solidarity campaign but to build a business whose ongoing revenue is permanently linked to Palestinian welfare. The Impact and Donations page documents the donations made to date.

Which Palestinian Brands Donate 100% of Profits?

The landscape of brands donating to Palestine is broader than it was in 2022, but the structure of most commitments is campaign-based or percentage-based. A short taxonomy:

• Campaign-based giving: A brand designates a product or a drop and donates some or all profits from that specific item for a limited period. When the campaign ends, so does the donation. These are real contributions, but they are not structural.
• Percentage-of-revenue giving: A brand donates a fixed percentage of revenue (not profit) to a cause. Because this is calculated on revenue rather than profit, the actual amount reaching the cause can be small relative to total sales volume.
• Percentage-of-profit giving: A brand donates a defined share of its profits to a cause. More transparent than revenue-based giving, but the cause receives a fraction, not the whole.
• Structural 100% profit giving: The entire profit after operating costs goes to the designated organization, every cycle, with no ceiling. FALASTIN falls here.

The distinction matters because a shopper choosing where to direct their purchasing power based on the phrase "100% of profits to Palestine" deserves to know whether that claim applies to a product, a campaign, or the entire business. With FALASTIN's Palestinian clothing collection, every purchase in every season contributes to the United Palestinian Appeal.

The United Palestinian Appeal: Where the Money Goes

FALASTIN's designated recipient is the United Palestinian Appeal, a Washington D.C.-based nonprofit organization founded to empower Palestinians through programs in health, education, and community and economic development. UPA operates across the West Bank, Gaza, and Palestinian refugee communities in Jordan, Lebanon, and Syria.

Health programs include medical clinics and mobile health units serving communities with limited access to consistent care. Education programs fund schools, scholarships, and vocational training. Community and economic development initiatives support agricultural cooperatives, small business lending, and infrastructure repair in areas where displacement has destabilized local economies.

UPA has been operating for decades. It is not a crisis-response fund activated by media attention; it maintains long-running relationships with communities and institutions on the ground. This is a deliberate choice by FALASTIN: rather than routing profits to a general-purpose fund or a newer organization that emerged in response to a specific event, the brand directs money to an organization with deep, sustained presence in Palestinian communities.

For anyone researching how to support Palestine through what they buy, the destination of the donation is as important as the percentage. A 100% commitment to a credible, established organization is meaningfully different from a percentage commitment to a newer fund with no track record of disbursement.

The Nakba Context: Why Sustained Support Matters

Palestinian displacement is not a recent development. During the 1948 Nakba, approximately 750,000 Palestinians were displaced. More than 500 Palestinian villages and towns were depopulated or destroyed. The communities that survived that displacement, and the communities that have experienced further displacement in subsequent decades, have sustained needs that do not end when a news cycle moves on.

This is the context in which FALASTIN operates. A campaign-based donation model, however well-intentioned, is structurally reactive: it activates during periods of visibility and recedes when attention shifts. A structural donation model runs whether or not Palestine is in the headlines. The United Palestinian Appeal's health clinics, schools, and economic development programs need funding in January as much as in October. FALASTIN's model reflects that reality.

The brand's full collection is built around Palestinian cultural artifacts: tatreez embroidery, the keffiyeh, the olive tree, the key. Tatreez, the Palestinian embroidery tradition explored in depth in Tatreez: The Language of Palestinian Embroidery, is one of the oldest surviving forms of visual storytelling in the region. Each design carries meaning that predates the current moment and will outlast it. The permanence of the donation commitment is an extension of the same logic: Palestinian identity and Palestinian need are not temporary.

How the Model Works at the Operational Level

Because FALASTIN produces garments made-to-order, there is no inventory risk and no unsold stock. When a purchase is made through FALASTIN's Palestinian apparel collection, the garment is produced by the fulfillment partner for that specific order. The sale price covers the production cost, the fulfillment cost, and the platform fee. The remaining profit is FALASTIN's margin. That margin, in full, is donated to UPA.

This structure means the donation amount per order scales with the profit margin, not with a fixed pledge. In months with higher sales volume, the donation to UPA is larger. There is no cap at which point the brand retains profit. The model does not depend on the brand hitting a revenue threshold before donations begin: profit from the first sale goes to UPA in the same way as profit from the thousandth.

All garments are 100% cotton. They are not mass-produced. The made-to-order model also means no overproduction, no clearance cycles, and no waste-driven margin compression that might create pressure to reduce the donation commitment.

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Frequently Asked Questions

Which brands donate 100% of profits to Palestine?

FALASTIN is one of the very few Palestinian clothing brands with a permanent, structural commitment to donating 100% of profits to Palestine. Every dollar of profit goes to the United Palestinian Appeal, which funds health, education, and community development programs. The commitment is not campaign-based or time-limited.

How does FALASTIN donate to Palestine?

FALASTIN covers its operating costs (production, fulfillment, platform fees), then donates every remaining dollar of profit to the United Palestinian Appeal. The process is documented on FALASTIN's Impact and Donations page. There is no percentage cap and no expiry date on the commitment.

What is the United Palestinian Appeal?

The United Palestinian Appeal (UPA) is a Washington D.C.-based nonprofit that empowers Palestinians through programs in health, education, and community and economic development. It operates across the West Bank, Gaza, and Palestinian refugee communities in Jordan, Lebanon, and Syria.

How do I support Palestine through what I buy?

Buying from brands with structural, permanent donation commitments to vetted Palestinian organizations is the most direct route. FALASTIN's Palestinian clothing collection directs 100% of profits to the United Palestinian Appeal. Unlike campaign-based giving, the donation happens with every purchase, at every price point, with no expiry.

What is the difference between a campaign donation and a structural donation?

A campaign donation runs for a fixed period or until a cap is reached, then stops. A structural donation is built into the business model itself: every sale in every season contributes. FALASTIN's commitment to the United Palestinian Appeal is structural. There is no end date and no profit-sharing ceiling.

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At FALASTIN, we aim to keep that heritage alive through our Palestinian clothing collection.

100% of profits from FALASTIN are donated to the United Palestinian Appeal.